Short Documentary Series and Interactive Archive

THE SIGN PROJECT chronicles the explorations, connections and meditations of David Hebb as he traverses the neighborhoods of Greater Boston in search of a specific family of sign made by a California-based company called Signtronix™. Dave shows us how to identify Signtronix signs, which become friendly beacons you’ll soon be recognizing and maybe even looking for everywhere you go. When you surrender control and complete comfort, we open ourselves up to actually look at the tiny details that make exchanges with the world memorable and make life dynamic and rich. This multimedia project and its guide provide a newfound curiosity and perspective of the seemingly familiar scenery along our most-traveled routes as well as those routes we have yet to wander.


This project will take shape as a short documentary series that will eventually be accompanied by an interactive archive and map populated by submissions of those who stumble upon a Signtronix™  sign and feel compelled to document their encounter with it. The pilot episode of THE SIGN PROJECT was released in August of 2019 and was made in collaboration with the online publication dedicated to the world’s oddities and wonders, Atlas Obscura. The rest of the series is in the works as we speak.

Directed by Sarah Ginsburg

Featuring David Hebb & his photography
Produced by Will Lennon

Executive Produced by Doug Baldinger, Chris Naka
Original Music by Aman Singh
Sound Design by Jackie! Zhou

Sound by Bradford Krieger and Brian Misiewicz

Color by Tanner Hall

Dave reads an email he sent me about a special Somerville Signtronix. Enjoy!



Do you want to receive UPDATES (no more than TWO/year & NOT ONE will ask for your money) on The Sign Project?


We're working on building an archive of the Signtronix signs found in every nook and cranny of this country, and hopefully–along with the photos–we’ll hear of a few accounts of with the surrounding people and places. It'll be a sweet little online catalog for all to flip through, maybe even to sink hours into.

The only thing's not ready yet BUT there's no way we'll turn down photos and enthusiasm for this movement so we'll take what you're offering and protect it until it can live safely with other Signtronix signs in an archive of their very own. If the below upload form isn’t working for you, go ahead and email your photos with locations and any other info to and we’ll treasure them all the same.


This project is supported in part the Somerville Arts Council, a local agency funded by the Massachusetts Cultural Council.